Your Capability Statement (SBFGC)
“A good quality CAPE is the spearhead of your marketing campaign and your visual image.
Focused and direct, it must be informative, concise and a snapshot of the very best you can offer.
An electronic capability statement (CAPE) for government contracts should be short and hard-hitting. It should be 1 -2 pages and should highlight the salient points of products and offerings, personnel and qualifications.
MAKE IT PROMOTIONAL
A good CAPE will be a promotional brochure that on paper and through the electronic media advertises who you are, what you do and why the government or prime contractors should buy from you. Major elements of your capability statement, in addition to your small business designation and certifications, are as follows:
(1) Company overview
(2) Supplies and services description couched utilizing your marketing ideas and strategy.
(3) Past performance of your enterprise or your personal background and qualifications
(experience, education, etc.).
(4) Facilities or capabilities overview (How you perform your service couched in a manner that will appeal to your target market).
(5) Explanation of the positive results the client should expect.
(6) Points of contact and ways to contact you for meetings, placing an order and contracting your services.
The document itself can be created with some graphics, pictures, themes and sales pitches in MS Word or Power Point Software. “Art Explosion Publisher Pro” is an inexpensive product which is useful in creating business brochures. It offers templates and works well with photos, graphics, background, etc. A picture of your product also helps.
Your capability statement should be distributed on paper to your target market as a brochure, emailed as an attachment and linked into related industry web sites or partner marketing to get the word out about your product or service. Your CAPE targets contracting officers and prime contractor buyers who are seeking to fulfill their small business buying goals. It is a way to get you in the door and speak to, or correspond with, the management and technical personnel who are the decision makers in sourcing small business buys.”