My answer to I'm doing very well as a Freelancer and keep declining jobs due to work overload. Should I start my ow…
Answer by Ken Larson:
Talented free lancers often wish to grow independently as individuals and face difficulties in doing so. Many have service and product development skills of value but few succeed without forming a company and beginning to view their objectives as an enterprise instead of a single person entity.
For stability, growth, cash flow, industry reputation and partnering, past performance consideration and economics, consider the transition from a single individual free-lancer to a company.
Brand your company and not yourself and think bigger than you are in terms of involving others in your operations to best position your supplies and services.
Generically hiring for marketing and sales at the onset can sink a small firm. One should carefully ease into the venue with contractors before growing to a size that permits a payroll.
You may also wish to consider contingent hire agreements that specify full time positions once certain marketing and sales goals are achieved.