What are the key elements of a mission statement?


My answer to What are the key elements of a mission statement?

Answer by Ken Larson:

A good mission statement is the spearhead of your marketing campaign and your visual image; focused and direct, it must be informative, concise and a snapshot of the very best you can offer.


“The mission statement of a firm is its reason for being, its lifeblood, its passion. A mission should not be confused with an objective. It is the purpose for which the firm conducts business. Try to conduct a business without a mission, and watch your more focused and purposeful competition pass you by”

Are You Prepared to Succeed in Business? – Edward Lowe Foundation

What are the key elements of a mission statement?


About rosecoveredglasses

2 Tours in US Army Vietnam. Retired from 36 Years in the Defense Industrial Complex after working on 25 major weapons systems, many of which are in use today in the Middle East. Volunteer MicroMentor. I specialize in Small, Veteran-owned, Minority-Owned and Woman-Owned Businesses beginning work for the Federal Government. MicroMentor is a non-profit organization offering free assistance to small business in business planning, operations, marketing and other aspects of starting and successfully operating a small enterprise. You can set up a case with me at MicroMentor by going to: http://www.micromentor.org/ key words: "Federal Government Contracting"

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