What is the importance of creativity and innovation in business?

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My answer to What is the importance of creativity and innovation in business?

Answer by Ken Larson:

Both are at the heart of developing a niche.

A niche is a place none of your competitors have gone in terms of products and/or quality of service.

It is unique to you and your business and grabs the customer with its newness, its performance factors, its appeal and its value.

Steve Jobs was a master at using creativity and innovation to achieve the above objectives. He used the ideas of others, but put a niche twist on them with anticipatory innovation and creative packaging and marketing.

Result: Products the customer did not know they needed but could not do without.

What is the importance of creativity and innovation in business?

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About rosecoveredglasses

2 Tours in US Army Vietnam. Retired from 36 Years in the Defense Industrial Complex after working on 25 major weapons systems, many of which are in use today in the Middle East. Volunteer MicroMentor. I specialize in Small, Veteran-owned, Minority-Owned and Woman-Owned Businesses beginning work for the Federal Government. MicroMentor is a non-profit organization offering free assistance to small business in business planning, operations, marketing and other aspects of starting and successfully operating a small enterprise. You can set up a case with me at MicroMentor by going to: http://www.micromentor.org/ key words: "Federal Government Contracting"

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