My answer to Under what circumstances would people tend to show their true colours? How likely are those true colou…
Answer by Ken Larson:
“True colors” is a very vague term. I have found the closest thing to true colors is the individual value system.
The circumstances under which it is best shown are stress and the subtle behaviors involved in value based marketing.
Stress brings the value system of the individual to the fore as a virtual autonomic response. I found this true on the battlefield in war.
The subtle behavior in value based marketing are slightly more complex. As Erika Hall conveys in her article, How the ‘Failure’ Culture of Startups Is Killing Innovation”:
“Research is not about whether people “like” or don’t like something. No business should ever use the word “like.” Like is not a design word and has nothing to do with any business goal. It’s just a reported mental attitude with no necessary connection to behavior. (Same thing with “hate”: I may hate The Newsroom, but I still watch it. Why? The better to hate it.)
In market research, this is known as the difference between “declared preference” — the fruit of focus groups — and “revealed preference” or reality.”