What are the main aspects to analyze while doing a market study?

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My answer to What are the main aspects to analyze while doing a market study?

Answer by Ken Larson:

The subtle behavior in value based marketing is vital.

As Erika Hall conveys in her article, How the ‘Failure’ Culture of Startups Is Killing Innovation”:

“WIRED”:

“Research is not about whether people “like” or don’t like something. No business should ever use the word “like.”

Like is not a design word and has nothing to do with any business goal. It’s just a reported mental attitude with no necessary connection to behavior. (Same thing with “hate”: I may hate The Newsroom, but I still watch it. Why? The better to hate it.)

In market research, this is known as the difference between “declared preference” — the fruit of focus groups — and “revealed preference” or reality.”

How the ‘Failure’ Culture of Startups Is Killing Innovation

What are the main aspects to analyze while doing a market study?

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About rosecoveredglasses

2 Tours in US Army Vietnam. Retired from 36 Years in the Defense Industrial Complex after working on 25 major weapons systems, many of which are in use today in the Middle East. Volunteer MicroMentor. I specialize in Small, Veteran-owned, Minority-Owned and Woman-Owned Businesses beginning work for the Federal Government. MicroMentor is a non-profit organization offering free assistance to small business in business planning, operations, marketing and other aspects of starting and successfully operating a small enterprise. You can set up a case with me at MicroMentor by going to: http://www.micromentor.org/ key words: "Federal Government Contracting"

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