My answer to What is your biggest hurdle in your own business?
Answer by Ken Larson:
Finding a way to tell my clients what they need to know in lieu of what they wish to hear.
Most of my clients are very talented technically and many have an associated ego which has been well earned and serves them in motivation, generating ideas, leading detailed work and similar efforts.
However, a vast majority have little experience in strategic planning, industry teaming, intellectual property protection, pricing and finance; and many do not know what they do not know.
Working with them to blend their talent with the realization they must learn business management from the ground up is a challenge in managing delicate egos and always an interesting endeavor.