Good ethics means good business. How?

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My answer to Good ethics means good business. How?

Answer by Ken Larson:

An ethics image is different than a product or service "Brand Identity".

The latter focuses on that which the customer receives from you in the way of products and/or services. The former is how the organization is viewed in general from a public perception as positive or negative.

That view is held by customers, your industry partners or prospective partners, regulators and the average citizen.

If carefully sculpted your public ethics image can be a vital element in business success; if neglected it can pose a high risk to your enterprise.

In the age of modern communications, lighting fast news, social media and exposure to world events, an ethical company image is vital.

MAINTAINING AN ETHICAL COMPANY IMAGE IN SMALL BUSINESS FEDERAL GOVERNMENT CONTRACTING

Good ethics means good business. How?

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About rosecoveredglasses

2 Tours in US Army Vietnam. Retired from 36 Years in the Defense Industrial Complex after working on 25 major weapons systems, many of which are in use today in the Middle East. Volunteer MicroMentor. I specialize in Small, Veteran-owned, Minority-Owned and Woman-Owned Businesses beginning work for the Federal Government. MicroMentor is a non-profit organization offering free assistance to small business in business planning, operations, marketing and other aspects of starting and successfully operating a small enterprise. You can set up a case with me at MicroMentor by going to: http://www.micromentor.org/ key words: "Federal Government Contracting"

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