My answer to Good ethics means good business. How?
Answer by Ken Larson:
An ethics image is different than a product or service "Brand Identity".
The latter focuses on that which the customer receives from you in the way of products and/or services. The former is how the organization is viewed in general from a public perception as positive or negative.
That view is held by customers, your industry partners or prospective partners, regulators and the average citizen.
If carefully sculpted your public ethics image can be a vital element in business success; if neglected it can pose a high risk to your enterprise.
In the age of modern communications, lighting fast news, social media and exposure to world events, an ethical company image is vital.